FT Partners Served as Financial Advisor to Paytronix on its Sale to The Access Group
Overview of Transaction
- On November 1, 2024, Paytronix announced its sale to The Access Group
- For more than 20 years, Paytronix has been a trusted partner helping restaurant and convenience industry brands maximize the lifetime value of their guests and grow more profitable businesses through its cloud-based, AI-ML-first digital guest engagement platform
- The Company’s innovative, unified platform provides loyalty programs, online ordering, gift cards, branded mobile applications and strategic insights to more than 1,800 leading independent, regional and enterprise restaurant and convenience store brands
- Paytronix’s clients leverage the power of the platform across over 50,000 sites, predominantly in the US, to create seamless, personalized and brand-authentic experiences that foster longer, more meaningful relationships with their customers
- The Access Group is one of the largest UK-headquartered business management software providers that empower more than 100,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC
Significance of Transaction
- The Access Group’s acquisition of Paytronix – the largest acquisition in its 23-year long history – will help accelerate its expansion in the US hospitality space and extend its business management software capabilities in Europe
- Great Hill Partners invested in Paytronix in 2017 as a bootstrapped, founder-owned business
FT Partners' Role
- FT Partners served as the exclusive financial and strategic advisor to Paytronix
- The transaction highlights FT Partners’ domain expertise in the B2B Restaurant Tech space and a continued track record of generating highly favorable outcomes for both FinTech companies and their sponsors