Overview of Transaction

• On November 19, 2024, Levanta, an innovative financial technology company revolutionizing affiliate marketing, announced that it secured $20 million in Series A financing led by Volition Capital
• Founded in 2023, Levanta has quickly become a go-to platform for sellers seeking to capitalize on the growing power of creators and influencers in digital commerce
• Levanta unlocks a new marketing channel for Amazon sellers, allowing them to form partnerships with revenue-generating affiliates, creators, and publishers to drive high-converting traffic
• Levanta offers creators an opportunity to own their relationships with sellers, earn higher commission via pay-for-sale or pay-for-click campaigns, while offering a more favorable 14-day attribution window
• Trusted by top-tier Amazon brands such as HexClad, Kitsch, MaryRuth, Caraway and MANSCAPED, Levanta has proven to deliver significant returns, especially during peak sales events like Amazon Prime Day
• Levanta offers its marketplace within the U.S., U.K., Canada, France, and Germany, and has plans to launch in Spain and Italy in early 2025
• Volition is a Boston-based growth equity firm established in 2010 that focuses on investing in high-growth, founder-owned companies across the software, internet, and consumer sectors

FT Partners' Role

• FT Partners served as the exclusive financial and strategic advisor to Levanta
• This transaction highlights FT Partners’ domain expertise in the eCommerce infrastructure space, along with our successful track record generating highly favorable outcomes for high-growth FinTech companies