Overview of Transaction

• On April 14, 2025, Consumer Edge, the global leader in consumer alternative data intelligence, announced its agreement to acquire Earnest Analytics, a pioneer in transaction and healthcare data
• The acquisition is expected to close in April 2025, pending customary approvals
• Founded in 2012, Earnest Analytics measures the consumer and healthcare economies with real-time data, providing actionable insights for institutional investors, companies, consultants, and government agencies
• Earnest’s structured datasets provide clear, correlated signals, with tools for deep, fundamental analytics
• Founded in 2009, Consumer Edge today is a leading provider of global consumer intelligence, empowering global investors and corporates with data insights and solutions

Significance of Transaction

• This powerful combination marks a game-changing moment for the alternative data industry and signals a leap forward in Consumer Edge’s mission to deliver accurate data and deep, actionable insights to financial institutions, corporates, and data-driven decision-makers around the world
• Earnest Analytics’ exceptional team, robust technology platform, and specialized healthcare and transaction datasets complement Consumer Edge’s own strengths, making the union a perfect match

FT Partners' Role

• FT Partners served as the exclusive financial and strategic advisor to Earnest Analytics
• FT Partners also advised Earnest Analytics on its convertible note financing in 2023
• This transaction underscores FT Partners’ position as the leading advisor to FinTech companies globally, including deep expertise and experience in generating attractive transaction outcomes for clients in Capital Markets Technology and Data & Analytics verticals