Overview of Transaction

• On April 14, 2025, Intuit Inc. (NASDAQ: INTU) announced that it has signed an agreement to acquire key technology and welcome talented team members from Deserve, a mobile-first FinTech company
• Founded in 2013, Deserve is a leading mobile-first FinTech company, built on a cloud native, API-enabled architecture
• Deserve’s core processor technology has unlocked innovation for banks, FinTech companies, and brands by providing real-time data, a hierarchical ledger, cloud-native architecture, and digital-first capabilities
• Intuit is the global financial technology company with approximately 100 million customers that makes TurboTax, Credit Karma, QuickBooks and Mailchimp

Significance of Transaction

• This transaction reflects Intuit’s strategic focus on further investing in and expanding its money offerings to support its goal of addressing the critical challenges businesses face: managing cash flow and gaining real-time financial visibility
• With over 80% of business failures linked to cash flow issues, Deserve’s sophisticated tech stack will enhance Intuit’s fintech infrastructure, including financial network processing capabilities and a flexible architecture, that will allow enhanced money capabilities to SMB customers

FT Partners' Role

• FT Partners served as the exclusive financial and strategic advisor to Deserve
• This transaction underscores FT Partners’ position as the leading advisor to next-gen payments infrastructure companies and its successful track record generating highly favorable outcomes for high growth FinTech companies