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FT Partners Advises RewardsNOW in its Sale to Augeo

FT Partners Advises RewardsNOW in its Sale to Augeo

Overview of Transaction

  • On April 1, 2015, RewardsNOW announced that it has been acquired by Augeo
  • RewardsNOW is one of the leading platforms serving bank, credit union and member-based loyalty programs in the U.S. and internationally
  • Since 1997, the Company has provided financial institutions with comprehensive loyalty solution product offerings
  • Augeo is a nationally recognized leader in engagement, loyalty and incentive platforms

Significance of Transaction

  • This acquisition will expand Augeo's already significant position in the financial services arena
  • Combined, Augeo and RewardsNOW will support 900+ financial services programs, reaching over 9 million cardholders with over 33 billion loyalty points under management
  • This expansion will greatly increase the number of retailers providing discounts in the form of points and statement credits when cardholders use their financial institution cards at participating locations

FT Partners' Role

  • FT Partners served as exclusive strategic and financial advisor to RewardsNOW and its Board of Directors
  • FT Partners leveraged its deep knowledge, extensive experience and broad industry relationships to help achieve a highly favorable outcome for stakeholders
  • Transaction demonstrates FT Partners' continued success advising top-tier financial technology companies