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FT Partners Advises Motionsoft on its Sale to Daxko

Overview of Transaction

  • On August 19, 2020, Daxko, a portfolio company of GI Partners, announced that it acquired Motionsoft, a thought leader in member management software that powers some of the largest brands in the club industry
  • Motionsoft provides an all-in-one technology, giving its customers a more transparent, efficient, and controllable club management and payment processing system
  • With more than 1,200 customer locations serving over 8 million gym members, Motionsoft is utilized by marquee brands such as Equinox, Blink Fitness, Crunch Fitness, Town Sports International, and Gold’s Gym

Significance of Transaction

  • The addition of Motionsoft gives Daxko a new software platform and expanded payment processing capabilities, allowing it to grow in both the Enterprise and Franchise markets
  • This is Daxko’s third acquisition in 2020, which demonstrates its continued dedication to expanding its capabilities and presence in the Health and Wellness industry
  • Daxko will be able to gather real-time data and insights to provide business intelligence to its clients and help better serve its members in an ever-changing environment

FT Partners' Role

  • FT Partners served as the exclusive strategic and financial advisor to Motionsoft and its board of directors on this transaction
  • This transaction highlights FT Partners’ expertise and knowledge in the Integrated Payments and SaaS verticals with Motionsoft operating at the intersection of both worlds within the Health and Wellness industry