On January 7, 2014, Insureon ("Insureon" or the "Company") announced its acquisition of Insurance Noodle ("Insurance Noodle" or "Noodle"), a former subsidiary of Willis Group

Insureon is the leading online insurance agency and delivery platform for small-and-micro business owners

Insurance Noodle is a premier small commercial and personal insurance online broker

Terms of the transaction were not disclosed

Enables greater operational efficiency; opportunity to leverage scalable platform with over $100mm in total combined premium

Positions combined business to even better serve small business owners in need of commercial insurance

• Provides Insurance Noodle's brokers / agents increased access to Insureon's technology platform, wide product offering covering more than 550 industry segments, vertical-specific underwriting and expertise, and "A" rated carrier network

Combination of Insureon's successful online strategy with Noodle's network of brokers / agents supports Insureon's long-term plans

• Provides significant footprint for Insureon in the independent and captive agent market

Reinforces importance of the large population of small-and-micro businesses to the commercial insurance market and U.S. economy