Overview of Transaction

• On January 30, 2024, Electronic Merchant Systems (EMS) announced its acquisition of PaymentCloud
• Headquartered in Los Angeles, CA, PaymentCloud provides payment processing solutions to eCommerce businesses, covering credit and debit cards, mobile, in-person, and online
• PaymentCloud’s key offerings include:
• Best-in-class search engine optimization and digital marketing
• Custom ISO agent program for clients and merchant partners including features such as API integrations and tailored landing pages
• Easy-to-use ISV partner program for merchants includes gateway integration, omni-channel payments acceptance, and data security and fraud protection

Significance of Transaction

• EMS plans to leverage PaymentCloud’s marketing and sales channels to accelerate the expansion of its own inside sales channels and further scale the Company
• PaymentCloud will further expand EMS’s technology stack, giving merchants more efficient onboarding and processing tools that can be utilized throughout the entire merchant ecosystem

FT Partners' Role

• FT Partners served as the exclusive financial and strategic advisor to EMS on this acquisition; FT Partners previously advised EMS on its majority investment in Paysley in 2022
• This transaction underscores FT Partners' deep FinTech expertise and its successful track record in the Payments space